June 17 (Thursday) 10:00 am GMT+3
Webinar for DMOs and NTOs
Webinar for DMOs and NTOs
How to Market a Tourist Destination in the New Post-COVID Reality in Russia and the CIS?
Creation of a destination strategy based on data. Marketing research technology for countries and regions, technology and internal cuisine of the agency.
Application for participation
Please make sure that the form is filled out correctly so that we can contact you and send you an invitation.
How to Market a Tourist Destination in the New Post-COVID Reality in Russia and the CIS?
Creation of a destination strategy based on data. Marketing research technology for countries and regions, technology and internal cuisine of the agency.
Recording of the webinar from June 17, 2021.
Recording of the webinar from June 17, 2021.
How to Market a Tourist Destination in the New Post-COVID Reality in Russia and the CIS?
Webinar | June 17, 2021
ABOUT THE WEBINAR
Today, the tourism market starts to actively recover, and it is important for the heads of tourist offices to keep their finger on the pulse and make decisions quickly. For which it is extremely important to know the answers to the following questions:
The answers to these questions can be obtained in two ways:
- In which direction should the destination move?
- Who is the most relevant audience for tourism development in the region today?
- What is the key message to convey to the target audience?
- What segments of Russian tourists should your region focus on today?
- What new segments of tourists have emerged since the pandemic?
- How has the pandemic crisis affected Russian tourists' preferences and spending?
- What marketing channels will help you reach your target audience segments as efficiently as possible?
The answers to these questions can be obtained in two ways:
- Rely on intuition. Steve Jobs and Henry Ford had the ability to anticipate the market, its trends and intuitively made decisions: what products to develop and whom to choose as a target audience.
- Conduct market research. Most leaders who cannot rely only on their intuition, look at data and facts, and only then they are ready to make informed decisions. Therefore, for system managers and professionals in the tourism industry, we have prepared our new webinar about marketing research technologies that allow attracting more tourists from Russia and the CIS countries.
On June 17 at 10:00 am Moscow time, the travel marketing agency RMAA Travel is holding a webinar for Destination Management Organizations and National Tourism Offices, at which the head of the agency and tourism marketing expert Vadim Tylik will share the technology of conducting marketing research and experience how to create a destination marketing strategy based on data from the research.
WEBINAR PROGRAM:
Online panels for quantitative research
Major players and factors of choice.
The art of asking questions
How to ask the right questions to get valuable answers.
In-depth interview technologies
Where to look for respondents and by what criteria.
Comparison of the obtained results
How to consolidate the results of all studies.
Ability to find audience pain points
"Social courtesy" or how the respondents are misleading.
Social listening technologies
How to determine what is being said about a region or country on social media.
ABOUT THE SPEAKER
Vadim Tylik
Chief Executive Officer of RMAA Travel
For nearly 10 years under Vadim's leadership, the RMAA Group has helped global brands and advertising agencies (its clients) to build their marketing & advertising programs in Russia and the CIS region.
RMAA Travel enables Russian advertising, media, marketing and PR services to build its clients' brands, drive sales, and increase brand share in one of the largest outbound travel markets. As an integrated travel marketing agency, we provide whatever service is needed to deliver the right solution - whether it is brand development for the Russian tourist, consumer research, destination marketing through to social media campaigns, influencer campaigns, digital advertising, traditional ads like TV, Out of Home and media buying.
We work with world-class travel brands like Finnish North Karelia, Indonesia, Philippines, Malaysia, Morocco and China, and many others to advise, build and execute travel marketing strategies.
RMAA Travel enables Russian advertising, media, marketing and PR services to build its clients' brands, drive sales, and increase brand share in one of the largest outbound travel markets. As an integrated travel marketing agency, we provide whatever service is needed to deliver the right solution - whether it is brand development for the Russian tourist, consumer research, destination marketing through to social media campaigns, influencer campaigns, digital advertising, traditional ads like TV, Out of Home and media buying.
We work with world-class travel brands like Finnish North Karelia, Indonesia, Philippines, Malaysia, Morocco and China, and many others to advise, build and execute travel marketing strategies.
OUR PREVIOUS EVENTS
RMAA Travel
Webinar "Attracting visitors from Russian speaking countries: strategies and tactics in new conditions"
May 2020
RMAA Travel
Conference "Marketing in tourism 2020"
December 2019
RMAA Travel
Business Breakfast "Travel marketing trends 2019"
April 2019
Do you have any questions?
Contact us:
office@rmaa.agency
office@rmaa.agency